The thesis became the company.
What started as academic research into prediction market microstructure became a commercially viable intelligence platform.
How we got here
Hanaska started with a master's thesis in economics and a simple question: are prediction markets actually accurate?
The plan was straightforward — collect orderbook data, run some regressions, write a paper. But the data had other ideas. Early models suggested we'd found something real: a calibration edge, divergences between prediction markets and options markets that seemed exploitable. The kind of finding you want to be true.
But as we kept collecting data and pushing the models harder with proper statistical rigor, the story changed. The edge narrowed. The markets proved more accurate than we'd expected. What looked like signal started looking like noise at the margins.
That humbling result turned out to be more valuable than any alpha signal ever could have been.
Instead of walking away, we became fascinated — with the microstructure beneath the prices, with how these markets aggregate information from thousands of participants in real time, and with how prediction market probabilities interact with and sometimes lead the rest of the financial world.
For Will, this was a natural extension of a lifelong obsession with markets. Stocks, options, commodities — it was never really about the prices themselves. It was always about the structure underneath. Why does a seller decide to sell at exactly this moment? Why does a buyer step in here and not there? How do millions of individual decisions — each made with incomplete information and competing motivations — combine to produce something that looks, surprisingly often, like the truth? That question has driven everything.
Prediction markets put that structure front and center in a way few other instruments do. And when you layer them against options markets, equity flows, commodity data, and macro — the picture gets richer. The disagreements get more interesting. The signal gets cleaner.
What started as a thesis became a company. And the goal now is bigger than finding mispricings.
We're building toward a live terminal that surfaces the real-time relationship between prediction markets and financial markets — intelligence that doesn't exist anywhere else in one place. Advising Fortune 100 companies on timing and risk using market-derived probability. Helping organizations build and calibrate internal prediction markets to forecast their own futures. And eventually becoming one of the most trusted predictive analytics platforms in the industry.
The markets told us something when we pushed hard enough. We're still listening.
Will Hanafan
Founder & Sole Operator · Omaha, NE
Economics master's student turned quantitative researcher. Built the entire data collection, analysis, and modeling infrastructure from scratch as a solo operation — from WebSocket collectors to ML ensembles.
What we believe
Calibration over accuracy
Expected Calibration Error (ECE) is our primary metric, not raw accuracy. A model that says “60% chance” should be right 60% of the time — not 80%, not 40%. Calibration is what makes probability estimates trustworthy for decision-making.
The data moat compounds
Every day of continuous collection adds irreplaceable historical context. Tick-level PM orderbook data doesn't exist anywhere else at this granularity. The dataset grows more valuable with time, and the insights compound.
Academic rigor is non-negotiable
Every finding must be defensible in peer review. Walk-forward validation only — never random k-fold on time series. No cherry-picked results. No p-hacking. If the data doesn't support the claim, the claim doesn't ship.
Where this is going
PM Intelligence
Building the foundational dataset and analytical framework. Consulting, research, and the intelligence layer that powers everything downstream.
PM + Alt Data Fusion
Fusing prediction market probabilities with options, equity, commodity, news, and macro data into a unified signal. The Hanaska Data Platform goes live.
Predictive Analytics Platform
The Bloomberg Terminal for probability. Real-time dashboards, API access, enterprise integrations, and internal prediction market tooling for Fortune 100 strategy teams.
Want to work with us?
Whether you're an investor, a corporate strategist, or a researcher — if you care about better probability estimates, we should talk.
Get in Touch